@font-face {
  font-family: "Fraunces";
  src: url("../fonts/fraunces.woff2") format("woff2");
  font-weight: 400 700;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Fraunces";
  src: url("../fonts/fraunces-italic.woff2") format("woff2");
  font-weight: 400;
  font-style: italic;
  font-display: swap;
}

@font-face {
  font-family: "Source Sans 3";
  src: url("../fonts/source-sans-3.woff2") format("woff2");
  font-weight: 400 600;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Source Sans 3";
  src: url("../fonts/source-sans-3-italic.woff2") format("woff2");
  font-weight: 400;
  font-style: italic;
  font-display: swap;
}

@font-face {
  font-family: "IBM Plex Mono";
  src: url("../fonts/ibm-plex-mono.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "IBM Plex Mono";
  src: url("../fonts/ibm-plex-mono-500.woff2") format("woff2");
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}

:root {
  --paper: #f3eee4;
  --paper-deep: #e7dfd0;
  --ink: #1a2230;
  --ink-soft: #3d382f;
  --muted: #6a6256;
  --copper: #b4632a;
  --copper-deep: #8d4a1e;
  --sage: #4f6d56;
  --rule: #d4cbb8;
  --white: #fbf8f2;
  --display: "Fraunces", "Iowan Old Style", "Palatino Linotype", Palatino, serif;
  --sans: "Source Sans 3", "Source Sans Pro", "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;
  --pad: clamp(1.25rem, 4vw, 3.5rem);
  --measure: 38rem;
  --wide: 72rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 4.75rem;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 1.125rem;
  line-height: 1.65;
  font-weight: 400;
  letter-spacing: 0.005em;
}

body::before {
  content: "";
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 50;
  background-image: url("../images/grain.svg");
  background-size: 180px 180px;
  opacity: 0.22;
  mix-blend-mode: multiply;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: var(--copper-deep);
  text-underline-offset: 0.18em;
}

a:hover {
  color: var(--copper);
}

:focus-visible {
  outline: 2px solid var(--copper);
  outline-offset: 3px;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -3rem;
  z-index: 40;
  background: var(--ink);
  color: var(--paper);
  padding: 0.5rem 0.8rem;
  text-decoration: none;
}

.skip-link:focus {
  top: 1rem;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.measure {
  max-width: var(--measure);
}

.ask {
  margin-top: 3rem;
  max-width: 40rem;
}

.kicker {
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
  margin: 0 0 0.85rem;
}

h1,
h2,
h3,
.lede,
blockquote {
  font-family: var(--display);
  font-variation-settings: "SOFT" 28, "WONK" 1, "opsz" 72;
  letter-spacing: -0.02em;
  line-height: 1.12;
  font-weight: 500;
}

h1 {
  font-size: clamp(2.6rem, 7vw, 5.6rem);
  font-variation-settings: "SOFT" 40, "WONK" 1, "opsz" 144;
  margin: 0 0 1.1rem;
}

h2 {
  font-size: clamp(2rem, 4.4vw, 3.25rem);
  margin: 0 0 1rem;
}

h3 {
  font-size: 1.55rem;
  margin: 0 0 0.5rem;
}

p {
  margin: 0 0 1.1rem;
  color: var(--ink-soft);
}

p:last-child {
  margin-bottom: 0;
}

.wrap {
  width: min(100% - (var(--pad) * 2), var(--wide));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.85rem var(--pad);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent;
}

.site-header.is-scrolled {
  border-bottom-color: var(--rule);
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  text-decoration: none;
  color: var(--ink);
}

.brand img {
  width: 2.2rem;
  height: 2.2rem;
}

.brand-name {
  font-family: var(--display);
  font-size: 1.15rem;
  font-variation-settings: "SOFT" 20, "WONK" 1, "opsz" 36;
  letter-spacing: -0.01em;
}

.nav-toggle {
  display: none;
  width: 2.6rem;
  height: 2.6rem;
  border: 1px solid var(--rule);
  background: var(--white);
  color: var(--ink);
  cursor: pointer;
}

.nav-toggle .nav-toggle-bars,
.nav-toggle .nav-toggle-bars::before,
.nav-toggle .nav-toggle-bars::after {
  display: block;
  width: 1.1rem;
  height: 1.5px;
  background: currentColor;
  position: relative;
  margin: 0 auto;
}

.nav-toggle .nav-toggle-bars::before,
.nav-toggle .nav-toggle-bars::after {
  content: "";
  position: absolute;
  left: 0;
}

.nav-toggle .nav-toggle-bars::before {
  top: -6px;
}

.nav-toggle .nav-toggle-bars::after {
  top: 6px;
}

.site-nav ul {
  display: flex;
  gap: 1.6rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.site-nav a {
  font-family: var(--mono);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink-soft);
}

.site-nav a:hover {
  color: var(--copper);
}

.hero {
  padding: 1.5rem 0 4rem;
}

.hero-copy {
  width: min(100%, 46rem);
  margin: 0 auto 2.2rem;
  text-align: center;
}

.lede {
  font-size: clamp(1.15rem, 2.2vw, 1.45rem);
  font-weight: 400;
  font-style: italic;
  line-height: 1.45;
  color: var(--ink-soft);
  max-width: 34rem;
  margin: 0 auto;
}

.hero-figure {
  position: relative;
  width: min(100% - (var(--pad) * 2), 78rem);
  margin: 0 auto;
}

.hero-figure img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  object-position: 50% 42%;
}

.caption {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 0.7rem;
}

.band {
  padding: 4.5rem 0;
}

.band-ink {
  background: var(--ink);
  color: var(--paper);
}

.band-ink p {
  color: #d8d0c4;
}

.band-ink .kicker {
  color: #e0a06a;
}

.band-deep {
  background: var(--paper-deep);
}

.intro-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
}

.pull {
  font-family: var(--display);
  font-size: clamp(1.7rem, 3vw, 2.4rem);
  font-style: italic;
  font-variation-settings: "SOFT" 50, "WONK" 1, "opsz" 72;
  line-height: 1.25;
  color: var(--paper);
  margin: 0;
}

.rule {
  width: 3.2rem;
  height: 2px;
  background: var(--copper);
  border: 0;
  margin: 0 0 1.4rem;
}

.steps {
  display: grid;
  gap: 3.5rem;
}

.step {
  display: grid;
  grid-template-columns: minmax(0, 18rem) minmax(0, 1fr);
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center;
}

.step:nth-child(even) {
  grid-template-columns: minmax(0, 1fr) minmax(0, 18rem);
}

.step:nth-child(even) .step-media {
  order: 2;
}

.step-media img {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
}

.step-index {
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 0.4rem;
}

.contrast {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem 2.5rem;
  margin-top: 1.5rem;
}

.contrast h3 {
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 500;
}

.contrast-raw h3 {
  color: var(--muted);
}

.contrast-kept h3 {
  color: var(--copper);
}

.full-figure {
  margin: 2.2rem 0 0;
}

.full-figure img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}

.portraits {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 2rem;
}

.portrait {
  background: var(--white);
  border: 1px solid var(--rule);
}

.portrait img {
  width: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  object-position: 50% 20%;
}

.portrait-body {
  padding: 1.15rem 1.15rem 1.35rem;
}

.portrait-role {
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--sage);
  margin-bottom: 0.55rem;
}

.qualities {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border-top: 1px solid var(--rule);
  margin-top: 2rem;
}

.quality {
  padding: 1.5rem 1.4rem 1.6rem 0;
  border-bottom: 1px solid var(--rule);
}

.quality:nth-child(odd) {
  padding-right: 2rem;
  border-right: 1px solid var(--rule);
}

.quality:nth-child(even) {
  padding-left: 2rem;
}

.quality h3 span {
  display: block;
  font-family: var(--mono);
  font-size: 0.68rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--copper);
  margin-bottom: 0.35rem;
  font-weight: 500;
}

.checklist {
  list-style: none;
  margin: 1.4rem 0 0;
  padding: 0;
}

.checklist li {
  padding: 0.95rem 0;
  border-top: 1px solid var(--rule);
  padding-left: 1.6rem;
  position: relative;
  color: var(--ink-soft);
}

.checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.35rem;
  width: 0.55rem;
  height: 0.55rem;
  border: 1.5px solid var(--copper);
  border-radius: 50%;
}

.close-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center;
}

.close-grid img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
}

.site-footer {
  padding: 2rem var(--pad) 2.6rem;
  border-top: 1px solid var(--rule);
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}

.reveal {
  opacity: 1;
}

html.js .reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

html.js .reveal.is-visible {
  opacity: 1;
  transform: none;
}

@media (max-width: 860px) {
  .nav-toggle {
    display: grid;
    place-items: center;
  }

  .site-nav {
    position: absolute;
    left: 0;
    right: 0;
    top: 100%;
    background: var(--paper);
    border-bottom: 1px solid var(--rule);
    max-height: 0;
    overflow: hidden;
    visibility: hidden;
  }

  .site-nav.is-open {
    max-height: 20rem;
    visibility: visible;
  }

  .site-nav ul {
    flex-direction: column;
    gap: 0;
    padding: 0.4rem var(--pad) 1.1rem;
  }

  .site-nav a {
    display: block;
    padding: 0.7rem 0;
  }

  body.nav-open {
    overflow: hidden;
  }

  .intro-grid,
  .step,
  .step:nth-child(even),
  .contrast,
  .portraits,
  .qualities,
  .close-grid {
    grid-template-columns: 1fr;
  }

  .step:nth-child(even) .step-media {
    order: 0;
  }

  .quality:nth-child(odd),
  .quality:nth-child(even) {
    padding-left: 0;
    padding-right: 0;
    border-right: 0;
  }

  .hero-copy {
    text-align: left;
  }

  .lede {
    margin-left: 0;
  }

  .site-footer {
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  html.js .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}